Quick: What do Sandra Bullock and Gabourey Sidibe have in common? Answer: Besides being incredibly talented, both starlets picked Marchesa as the dress of their dreams for Oscar night. And while the it may be the go-to for red carpet regulars, the fact that women of such varying body types turned to Marchesa makes it particularly remarkable. Even more so, the label’s new bridal launch means that brides-to-be, no matter what their size, can take advantage of Marchesa’s unmatched construction and glamorous designs. We met with Marchesa’s account exec, Manika Yujuico, to talk fit, fashion and realizing your frock fantasies.
FLARE: Marchesa has always been considered the A-list label for Hollywood’s heaviest hitters. How did the bridal line come about?
M.Y.: “We launched an off-the-rack capsule bridal collection at Bergdorf Goodman in New York in 2008, but it wasn’t until [designer] Georgina Chapman got married [to super producer Harvey Weinstein) that the idea came about to launch a full collection. The line has 16 dresses, including 3 shorts options for girls who want a style for the rehearsal, something to change into after the ceremony or prefer the look for a beach wedding.”
FLARE: What are the similarities and differences between the ready-to-wear line and the bridal line?
M.Y.: “First and foremost Georgina and [partner] Keren [Craig] didn’t want the bridal like to be Marchesa’s regular dresses, but just made in white. There had to be enough difference between the two collections, plus we had a situation in the past where a bride wore a white Marchesa gown for her wedding but had a guest show up in the same exact dress just in a different colour. The collection is made up of traditional bridal fabrics like silk chiffon, organza, crepe and silk wool and embellishments like pearls and Swarovski crystals.
That being said, you’ll still find the Marchesa signatures that we’re known for and that people have come to love like Grecian draping, delicate embroidery and Asian detailing. These things are about Georgina’s personal preferences but they’re also styles that are incredibly flattering on everyone.”
FLARE: Can you speak about the cut, construction and how it’s flattering?
M.Y.: “Georgina’s design skills come from her previous training as a costume designer. She knows the importance of wearing a dress that stands out and makes a statement about the wearer but she also knows fit and construction. Every single Marchesa dress is made by hand and is designed to skim the hips and create the most flattering silhouette possible.
All of the gowns are crafted with hidden corseting and boning, but in a really modern way so that the fit is amazingly comfortable but it still keeps all your problem areas in check. It’s like having built-in spanx – the gown doesn’t move, it doesn’t need to be adjusted, you won’t be constantly pulling or adjusting it, it just sucks you and makes you look stunning whether you’re size zero or sixteen.”
FLARE: If you were going to describe the line in 3 words, what would they be?
M.Y.: “Different, statement-making and fashion-forward. Oh, and every guy thinks they’re super sexy and sophisticated so we also call them boyfriend approved!”
Editor’s note: Marchesa is carried exclusively in Canada at White Toronto. In addition, the posh emporium carries Marchesa’s diffusion label, Notte, a collection of accessibly priced (dresses are under $1,500) for girls looking for something off-the rack, on a budget or want a second style to change into for the reception.