Birks is letting you create the engagement ring of your dreams

You’re a wiz at customizing outfits, but how are you with diamonds? Birks, Canada’s legendary jeweler, wants to put your engagement ring design in your hands – literally –  with it’s newly launched made-to-order collection that offers brides-to-be, or their fiancés, a chance to create an haute gem.

Derived from Ontario’s De Beers Canada Victor Mine, the diamonds can be set in your choice platinum or Sustainable Canadian Gold, and can be designed to your exact specifications. Plus, each piece is etched with a maple leaf and comes with a Birks label for authenticity and tracking.  

Like they’d have you looking anything less than brilliant.

The first collection of Ontario diamonds is on a nationwide tour landing back in the Toronto BIRKS Bloor location just in time for the 2010 Toronto International Film Festival.