Boucheron Lets You Virtually Try On Major Jewels

The iconic jeweler launches a one-of-a-kind digital experience

Attention all brides-to-be! If your subtle hints about your wedding bling of choice are falling on deaf ears, we have the perfect new tool for you. Luxury jeweler Boucheron has just launched a new cutting-edge website that will solve all your problems. Typically catering to movie stars and A-list clientele, the 150 year-old bauble house now offers everyone the opportunity to indulge in their one-of-a-kind bijoux. Whether or not you’ll be purchasing these pieces, it’s a great way to get inspired by some of the most magnificent jewels on the planet. All you need is a computer and a web cam and within seconds your computer screen will transform into a “magic mirror” allowing visitors to virtually try on a selection of rings and timepieces. The first of its kind, this technology also allows you to take snapshots of yourself in your favourite pieces and send it to yourself…or anybody else you just happen to want to share it with! Visit and start to play today.

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