Vera Wang Goes Mass

Two bridal powerhouses come together in perfect matrimony

With the number of collaborations between fast-fashion retailers and high end designers on the rise (Lagerfeld, Rodarte, McQueen) it was only a matter of time before someone made the foray into bridal. That being said, this next bit of news will have you flocking south of the border faster than you can say migration. Maybe you should sit down.

David’s Bridal, the go-to mass retailer, is teaming up with the High Priestess of wedding-chic Vera Wang for a partnership that will bring the mecca of wedding gowns to a whole new market.

If $15,000 for one of Wang’s confections is a smidge out of your price range, we bet a tenth of the cost may be more your thing. Dresses will range from $600 to $1500 with bridesmaids pieces as well. The first 20 designs are set to release in 150 of David’s 308 American locations so the bride wars could get heated come January 2011. Ensuring no compromise to quality and boasting dress sizes from 0-30, it seems the King and Queen of wedding dresses are destined to make a princess of you yet.