As a beauty editor, I regularly attend launch events where we sit in front of a big screen and watch, say, a slideshow on skin science, or a sultry new fragrance ad. But I don’t usually cry. It’s not like it takes a tonne to tear me up (hello, heartwarming Tim Horton’s commercials), but a beauty event? Really? Well, when Revlon previewed their newest Choose Love campaign film at a Toronto event on Tuesday morning, I was wiping my eyes with my breakfast napkin, hoping that my fellow editors wouldn’t notice.
But when I snuck a glance down the two long tables, I saw that nearly everyone was tearing up. And that’s saying something, because beauty editors are a tough group to crack (we spend so much time hearing marketing pitches, a natural skepticism sets in). This Love Test video hit us with its real, raw and uplifting message. Grab a tissue and check it out.
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