How to Buy Jeans That Flatter Your Butt

Managing digital editor Alicia Cox Thomson travels to one of Toronto's oldest denim stores to score a pair of jeans that'll do their duty to her booty

Buying jeans when you’re #curvy can sometimes feel like the definition of insanity: you do the same thing over and over again and expect different results. But once you know what to look for, everything changes. Promise! I took my size 12 to one of Toronto’s Over the Rainbow, which celebrated their 40-year anniversary this year, for some real talk on what’s flattering and why. Spoiler alert: I left with a pretty sweet pair of jeans.

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