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How to Become a Social Media Star: The Wellness Gurus

These virtual life coaches pick up where Oprah left off, peddling aphorisms (“I love life. Life loves me”) and aha moments

wellness instagram accounts

Joy McCarthy, Canada’s most successful proponent of clean living—or Joyous living, as she calls it— built her following on #RecipesOf TheDay (mochaccino smoothies) and tips for #SelfCare (reconnect with your food!).

  Yoginis Tara Stiles and Kathryn Budig curate the om lifestyle, serving up blissed-out mid-pose portraits and advice like meditate before bed (instead of reading their feed on your phone). At the top of the wellness mountain stands motivational speaker Gabrielle Bernstein, a New York Times bestselling author and self-proclaimed “spirit junkie” who’s as likely to drop an F-bomb as she is a life-affirming mantra. Related: Why Millennials Are Seeing Life Coaches in Droves

Be smart but stay open. Photo: @robertsturman #aimtrue #staytrue A photo posted by Kathryn Budig (@kathrynbudig) on


TIP: “Patience is key. I didn’t grow my social media following overnight. It’s taken years of dedication and passion.” —Joy McCarthy

Meet More Social Media Stars:
The Twitter Feminists
The Food Porn Stars
The Front-Row Posse
The Thirst Trappers
The Jocks
The Pets
The Overachievers
The Comedy Nerds

The Beauty Queens
Return to How to Be a Social Media Star

Click through the gallery for a selection of The Wellness Gurus’ best posts