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Why Women are Following Up the March with #MuteMonday

Women are dumping Trump from their Twitter feeds en masse and following causes, people, and organizations like Planned Parenthood and Democratic senator Kamala Harris instead. Here's everything you need to know about #MuteMonday

Wonder what it’s like to pretty much be the most unpopular person in the world? After millions of people peacefully, colourfully and proudly protested a Donald Trump presidency by marching in Women’s Marches everywhere from Washington, D.C. to Antarctica, they’re now unfollowing the newly minted POTUS on Twitter en masse using the hashtag #MuteMonday.

After the feminist newsletter Signal Boost invited women to follow them for suggestions on how to keep the momentum going after the women’s marches, this was one of their first initiatives: unfollow the @POTUS account, which was handed over to Trump by outgoing President Barack Obama last Friday, and follow a person or cause “working toward progress we all still believe in.” Using the hashtag #MuteMonday, people are sharing who they’re following and why.

As of this morning, hundreds of people were already participating in the movement including celebrities from Lena Dunham to Jamie Lee Curtis.

Dunham gave her new follow to California Democratic senator Kamala Harris, whose own Twitter bio reads “Dedicated to fighting for justice & giving voice to the voiceless.”

Curtis explained why she would be following Cory Booker, a New Jersey Senator and vocal supporter of Planned Parenthood (he even wore a PP scarf to the Women’s March). 

Chef Padma Lakshmi and many others chose to follow Planned Parenthood

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