These wannabe Nigellas generate lucrative buzz with meals that look as sumptuous as renaissance still lifes. Take, Sarah Kieffer, the Minneapolis baker who parlayed her lush pinterest page into a cookbook contract with Penguin Canada.
Sarah Kieffer, Pinterest: Threadedbasil, 265K Followers (Photo: C/o Instagram)
Or Joann Pai, the Vancouver expat in Paris who launched a photography career on crisp aerial foodstagrams. A sharp eye is important; great taste, less so—just ask Josh Scherer, the Los Angeles bro who creates Frankenfoods like ramen doughnuts, and netted a recipe-writing gig with Maxim.
Anyone can share food photos, but turning them into a career? That’s an art.
TIP: “Natural light is best. When I’m eating out, I ask to sit by the window. Never use a flash. It casts a harsh light and makes food look unappetizing.” —Joann Pai
Ramen burger with kimchi, gochujang aioli, sunny egg, and scallions. Make sure to use the shrimp flavored packets in the ramen buns. Every kid that grew up poor knows the shrimp flavored cup o’ noodles are the best because it made us feel like we had access to things the not poor kids had. But… Yeah, ramen burger, or whatever. #foodbeast #feastagram #forkyeah #eeeeeats #foodporn #ramen #eatfamous A photo posted by Josh Scherer (@culinarybrodown) on
TIP: “Natural light is best. When I’m eating out, I ask to sit by the window. Never use a flash. It casts a harsh light and makes food look unappetizing.” —Joann Pai
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The Twitter Feminists
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The Thirst Trappers
The Jocks
The Wellness Gurus
The Pets
The Overachievers
The Comedy Nerds
The Beauty Queens
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