TV & Movies

How to Become a Social Media Star: The Food Porn Stars

Taking pictures of your #foodgasm can be more than just a hobby

These wannabe Nigellas generate lucrative buzz with meals that look as sumptuous as renaissance still lifes. Take, Sarah Kieffer, the Minneapolis baker who parlayed her lush pinterest page into a cookbook contract with Penguin Canada.

Sarah Kieffer Threadedbasil social media food stars

Sarah Kieffer, Pinterest: Threadedbasil, 265K Followers (Photo: C/o Instagram)

Or Joann Pai, the Vancouver expat in Paris who launched a photography career on crisp aerial foodstagrams. A sharp eye is important; great taste, less so—just ask Josh Scherer, the Los Angeles bro who creates Frankenfoods like ramen doughnuts, and netted a recipe-writing gig with Maxim.

 

Anyone can share food photos, but turning them into a career? That’s an art.

TIP: “Natural light is best. When I’m eating out, I ask to sit by the window. Never use a flash. It casts a harsh light and makes food look unappetizing.” —Joann Pai

 

TIP: “Natural light is best. When I’m eating out, I ask to sit by the window. Never use a flash. It casts a harsh light and makes food look unappetizing.” —Joann Pai

Related:
The Twitter Feminists
The Front-Row Posse
The Thirst Trappers
The Jocks
The Wellness Gurus
The Pets
The Overachievers
The Comedy Nerds
The Beauty Queens
Return to How to Be a Social Media Star

Click through the gallery for a selection of The Food Porn Stars’ best photos