TV & Movies

How to Become a Social Media Star: The Front-Row Posse

Turn fashion blogger and street style chops into a career

social media fashion stars

Today’s it-girls have worked their way from the fashion fringes to the front row by harnessing their millennial gifts: entrepreneurial chutzpah, inborn digital fluency and an unabashed willingness to brand themselves.

Bye Sardegna, next stop is Capri 🇮🇹 #TheBlondeSaladNeverStops #TheBlondeSaladGoesToCapri

A photo posted by Chiara Ferragni (@chiaraferragni) on


Italian Instagram queen Chiara Ferragni sets the industry’s gold-clutch standard with her 3.9 million followers and her style blog, The Blonde Salad, which is projected to rake in $8 million this year.


She’s collaborated with Calvin Klein and Redken, designed her own shoe collection, launched an e-commerce site and set an example for the likes of Aussie Insta-sensations Zanita Whittington ( and L’Oréal Professionnel face Nicole Warne ( Mini moguls–slash–moguls in minis, social media’s style stars are
a shiny alloy of muse, model and designer.

TIP: “Beautiful content will get clicks, and it needs to be thought-provoking. I think that is a general rule in digital.”
—Nicole Warne

Adjusting to all the colourful street art on every corner in Williamsburg.

A photo posted by Nicole Warne (@garypeppergirl) on

The Twitter Feminists
The Thirst Trappers
The Jocks
The Wellness Gurus
The Pets
The Overachievers
The Comedy Nerds
The Beauty Queens
Return to How to Be a Social Media Star

Click through the gallery for a selection of The Front-Row Posse’s best Instas