Today’s it-girls have worked their way from the fashion fringes to the front row by harnessing their millennial gifts: entrepreneurial chutzpah, inborn digital fluency and an unabashed willingness to brand themselves.
Italian Instagram queen Chiara Ferragni sets the industry’s gold-clutch standard with her 3.9 million followers and her style blog, The Blonde Salad, which is projected to rake in $8 million this year.
Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it. – Bruce Lee A photo posted by Zanita Whittington (@zanitazanita) on
She’s collaborated with Calvin Klein and Redken, designed her own shoe collection, launched an e-commerce site and set an example for the likes of Aussie Insta-sensations Zanita Whittington (zanita.com) and L’Oréal Professionnel face Nicole Warne (garypeppergirl.com). Mini moguls–slash–moguls in minis, social media’s style stars are a shiny alloy of muse, model and designer.
TIP: “Beautiful content will get clicks, and it needs to be thought-provoking. I think that is a general rule in digital.” —Nicole Warne
Related:
The Twitter Feminists
The Thirst Trappers
The Jocks
The Wellness Gurus
The Pets
The Overachievers
The Comedy Nerds
The Beauty Queens
Return to How to Be a Social Media Star
Click through the gallery for a selection of The Front-Row Posse’s best Instas
