TV & Movies

This Woman Rejects the Feminist Label and Thinks You Should Too

The author of Why I'm Not a Feminist clearly isn't a fan of the word. Here, she shares a call to action that will get you thinking

everything you need to know about the jessa crispin feminism book from the author herself

(Photo: Chuck Kuan)

It seems it’s never been trendier to call yourself a feminist. You can wear the epithet on your Dior t-shirt as you watch fellow self-identified feminist Beyoncé perform with the word projected on a screen behind her, but according to Jessa Crispin, founder of the webzine Bookslut and author of the searing new book Why I’m Not a Feminist: A Feminist Manifesto (Penguin Random House, $22), feminism is a helluva lot more than a label.

The *actual* work of a feminist, Crispin contends, goes beyond merely identifying as one. Rather, it’s about educating yourself and working with marginalized populations toward feminism’s underlying shared goal of resisting patriarchy and removing hierarchies.

That makes Crispin’s title, provocative as it sounds, a form of protest in itself. While she aligns herself with feminist ideals and positions her tome as a rallying cry, she wants to completely distance herself from today’s interpretation of feminism (or, more specifically, the murkiness of its many iterations).

In this respect, Crispin’s book couldn’t be timelier. We saw yet another instance of confusion around what feminism actually means earlier this week with the criticism Emma Watson faced for her Vanity Fair photoshoot and the backlash that followed when a 2014 interview resurfaced where she appeared to drag Beyoncé for un-feminist behaviour. While Watson has a point—feminism isn’t a stick with which to beat other women—as Crispin explains, we can hide behind the word “feminist” when it’s convenient and especially if we aren’t actually working to effect real change. For Crispin, the label is useless if it’s uninformed.

To find out more, we spoke with Crispin about her take on feminist tees, Hillary Clinton and why living outside the male gaze for a hot minute is never a bad idea.

Why did you decide to name the book Why I’m Not a Feminist—because once you read it, it’s clearly so fiercely feminist?
I really was at a point when I came up with the title of wanting to personally distance myself from what the movement had become and wanting to disown it a little bit. I go back and forth now on the word. It still sometimes slips out, but I do feel like there is something interesting about refusing to label yourself, which we often do in order to make other people comfortable.

Why do you not identify as a feminist by today’s definition?
Mostly because there isn’t necessarily one definition. The word has become so co-opted; you have conservative pro-life fundamentalists calling themselves feminists. You have pop stars calling themselves feminists. You have marketing campaigns devoted to getting the money out of feminists by calling them “empowered,” and so the word itself doesn’t seem to hold any meaning anymore.

If you could offer a definition for the kind of feminism you do identify with, what would that be?
My version of feminism is that there’s no group or individual person who holds more value on this planet than anybody else. And the only way to express that value—and to make sure that there aren’t some people bestowed with value more than others—is to remove all kind of hierarchies of power.

Is there is an inherent contradiction when pop stars co-opt the word feminism?
It’s important to remember pop stars who are using the word are doing it to sell records. They’re doing it to project an image of strength and power, you know, “Buy my record and you too could be this glamorous” and that, but there’s no actual feminist content. Even if there’s this pro-woman, self-empowered content, that has almost nothing to do with the actual work of building a more fair society.

Do you disagree with this “pro-woman” message? Would you be more accepting of it if it weren’t trying to call itself feminism?
Right, it’s two different goals. In the kind of “pro-woman” goal, it’s about the self, about you as an individual and what you are able to accomplish. With feminism, it’s about all women—and that means taking into consideration not just your specific demographic or situation, but all races, all religions, all countries.

What do you think about the Dior t-shirt that says “We should all be feminists”?
Well, they’re trying to make money off of a t-shirt and how do you do that? You flatter the woman. You flatter the consumer. The more that women have money, and they’re having more and more of it, the more this stuff is going to happen—this idea that you’re empowering yourself through a consumerist purchase. [Editor’s note: the t-shirt, first seen on Dior’s spring 2017 runway last September, retails for $710 USD and after this interview was conducted, Dior announced that a portion of the sales from the tee will be donated to Rihanna’s nonprofit, The Clara Lionel Foundation.]

But what would you say to someone who says feminist tees bring exposure to the cause?
While feminism as a word has become more fashionable, the actual work of feminism has stayed as unfashionable as ever. While there’s discussion around the idea of “feminist” being an empowering word that we should reclaim, abortion clinics are closing at an alarming rate. We’re seeing the rise of the alt-right. In fact, we’re seeing the whole world slide severely to the right. So you can’t say just using the word “feminist” does any good on its own, because if people think all they have to do is say the word and then live the life of their choosing, then nothing actually ever gets done. Nothing changes.

everything you need to know about the jessa crispin feminism book from the author herself


Do you think it’s possible to identify as a feminist but not live its creed every day, all day? Can you be selectively feminist?
That’s where we are now, with this kind of half-commitment. And I think part of the reason is that at least with the second wave of feminism, there was an emphasis on the conversion, on getting you to understand and see what you’re up against—that it’s not just about you, that it’s this shared experience. But we’ve taken that part out of the feminist experience, and it’s now like, “Well you just do you” [Laughs]. “Do what you feel like you can.” And there isn’t so much of an understanding of the shared experience anymore. There are, and will always be, radically different needs women have based on their socio-economic background, race and faith, but the underlying shared goal should still be the removal of these hierarchies. Feminism is very much focused on the individual right now. Can somebody call themselves a feminist and only focus on their problems? Yeah, sure. Does that make them a hero? No, not really. It just means that they’re kind of working in their own self-interests and that’s ultimately not very heroic.

We ran a point/counterpoint piece on FLARE about whether a person can be a pro-life feminist. What do you think about that?
I believe that you can personally, philosophically, or morally be pro-life and be for social justice, but once you start legislating and making those choices unavailable for other women, then that is inherently un-feminist.

That brings me to another part of the book that I found so interesting—this notion of throwing our support behind a female candidate, such as Hillary Clinton, because they are female, even if some of their values may not align with our own. Can you expand on that?
There is value in the representations of women in power because it allows girls to imagine themselves in that position. But there’s a danger when we refuse to look at a person’s actual character, or history, because we’re so committed to the idea of the representation. That we’re so focused on, for example, getting a woman CEO in a corporation that we don’t look at the fact that there shouldn’t be corporate culture… that’s not a feminist victory. It’s not a feminist victory to have women able to wield power in these negative ways on the same level as men.

In the book you sometimes mock designer clothes and expensive makeup. What would your response be to someone who feels material things can sometimes give them a confidence boost?
Trust me, I’m not against shoes, I’m not against lipstick. I just want everybody to be aware of the influence of the culture and the influence of people telling you that this is how you should look. There is value in saying, “F-ck you” for a year or two and not wearing makeup, just so that you understand what it’s like to live outside of that influence. I feel like you should live outside the male gaze for awhile just so you understand it, and then work toward doing what feels good for you and knowing that it’s coming from you and not from some magazine or billboard ad or your friends or whatever the influence is.

What advice would you give to people who actually want to do the work? Where should they start?
It starts with reading and with work. These two things have to be side-by-side. You have to have some sort of actual contact with vulnerable populations, and you have to do the reading as far as studying the situation as it exists now, through different thinkers and not just your own line of thought. And also talking to people who are older than you, who aren’t in your particular feminist situation. Most of the second wave is still around, there is still a lot of wisdom there, and they have a different approach to feminism that we’ve unfairly disregarded.

Can you suggest some essential feminist reading to get us thinking more broadly?
I would start with the second wave, because that’s when feminism started to become more accessible to a more general population, and read the more radical thinkers like Shulamith Firestone. Ellen Willis is also really good entry point because she had a kind of more causal way of writing about feminism. Andrea Dworkin, if you want to have a really, good satisfying argument with somebody in your head—she’s right about a lot more than you want to admit. I think it’s important to read bell hooks too, although I don’t know if she’d classify herself as second wave, she’s a little bit later than that. I’d also recommend moving outside of feminist writing into reading about capitalism and reading about totalitarian experiences in central Europe, because we’re kind of sliding into one right now, so that it’s not just about women. I feel like the next phase for us has to be about joining movements and seeing the shared experience—not just working towards women’s liberation, but the liberation of everybody.

Emma Watson Isn’t a “Bad Feminist” for Baring Her Boobs
Why You’ll See Women in Red (and Guys in Lipstick!) on International Women’s Day

Point/Counterpoint: Can You Really Be a Pro-Life Feminist?
Andi Zeisler and the Case Against Feel-Good Feminism