Being on social media can feel like competing in an infinite, globe-spanning popularity contest. Every tweet, ’gram or video brings its share of praise or disses, like catcalls in a high school hallway. Gossip goes viral in a click, reputations are made or ruined in 140 characters and, inevitably, cliques form. There are belfie-posting jocks and change-making feminists, comedy nerds courting love in LOLz and beauty queens with more clout than all the Heathers combined. And in 2015, all this online hustle can lead to a real-life career, cachet and cash. All you have to do is find your #squad and work it.
Here, a guide to choosing yours, with tips for digital domination from the Internet’s most feverishly followed.
Meet All the Social Media Stars:
The Twitter Feminists
The Food Porn Stars
The Front-Row Posse
The Thirst Trappers
The Wellness Gurus
The Comedy Nerds
The Beauty Queens
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