NOT. A. DRILL. Frank Ocean just dropped a new tune, entitled “provider,” and you will undoubtedly have it on repeat all week long. After blessing the world with 17-track album Blonde last August, Ocean caught his fans way off guard by casually playing the new track on episode seven of his Beats 1 Radio show Blonded Radio Sunday night.
If you (like most of us) were distracted by all the dram’ at the MTV VMAs, you need to know that “provider” is a freakin’ BOP, and fans are taking note.
Tfw Frank Ocean drops a new track pic.twitter.com/O9QO7Hu0NT
— Vinyl Me, Please (@VinylMePlease) August 28, 2017
Frank ocean can’t make a bad song I’m so amazed
— erin (@mccaffertyerin1) August 28, 2017
Following the enigmatic ways of Frank Ocean, neither the new ep of his radio show nor the song drop were publicized—and this isn’t the first time he’s used the radio show as a low-key song release opportunity. In May of this year, episode six of Blonded Radio featured an updated version of “Biking“ with JAY-Z and Tyler, the Creator, and “RAF” with A$ap Rocky, Playboi Carti, Lil Uzi Vert and Quavo.
The elusive artist started streaming live at 8:40 p.m, smack dab in the middle of the VMAs and a mere 20 minutes prior to the Game of Thrones finale. The ever-random Blonded Radio show—which has completely arbitrary air dates and times—has given fans a way to connect with elusive Ocean, so there’s no doubt a bunch of VMAs/GoT viewers dropped what they were doing to give Frank their undivided attention.
It’s not uncommon for mega stars like Ocean to release music unexpectedly. We can think of a few other artists big enough to do so successfully too…
JAY-Z, Magna Carta Holy Grail
Rapper/industry mogul JAY-Z changed the game when he used an ad spot during the 2013 NBA finals to announce that his twelfth studio album was set to release three weeks later. He also announced an app in partnership with Samsung, which gave Samsung users an exclusive opportunity to access the album 72 hours prior to public release. Genius!
Five months later, it seems Queen B took a page outta her husband’s book. Recall that fateful, freezing cold day in mid-December 2013, when the absolute goddess bestowed upon us her self-titled (and completely secret) album? It was ultimately life-changing, especially because even the most hardcore Beyhive members had no clue it was coming. Always keeping us on our toes, aren’t ya, Bey?
On March 10, 2014, Skrillex slowly unlocked access to individual tracks online, at once a painstaking and thrilling live release of the 11-song album. BUT, there was obv a catch: the release only came early for those fans who downloaded his obscure gaming app called Alien Ride. Everyone else had to wait eight more days.
Drake, If You’re Reading This, It’s Too Late
#TB to the time Drake made us think we were getting a quick lil’ mixtape, but instead revealed a 17-track, produced-to-a-T legit ALBUM. Featuring rappers like PARTYNEXTDOOR, Lil Wayne and Travi$ Scott, several of the album’s songs quickly became instant hits—especially all the tunes where the Toronto native gave a shout-out to the 6ix (swoon).
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