#HowIMadeIt 2017

Lauren Adey, Publicist

FLARE #HowIMadeIt celebrates 100+ talented, ambitious and driven Canadian women with cool jobs. Want what they have? We picked their brains so you don’t have to

Lauren Adey wearing black dress shirt

Lauren Adey; Toronto; @laurenadey

Let’s say we’ve just met at a cocktail party. How would you describe, in a nutshell, what you do?

I’d have to start by telling you that I work for Nordstrom and I love my job. My position is unique in that it is a hybrid role: I support the PR, events and social media teams for Nordstrom in Canada.

Where did you go to school and what did you study?

I graduated with a bachelor of commerce, majoring in marketing management, from Dalhousie University. From there, I moved to New York City, where I studied fashion marketing at Parsons, The New School for Design.

What was your first paying gig out of school? (In your field, or not.)

My first “paying” gig was not paid by financial compensation, but rather by valuable fashion industry experience. I interned for Canadian designer Tanya Taylor during my time in NYC and was part of a small team working for a brand I really believed in. After so much uncertainty over what I wanted to be when I “grew up,” I finally knew.

What was your BIG break? How did you land it?

My current role! I can be an indecisive overthinker (especially when it comes to where to go for lunch), but when I was offered my position at Nordstrom, I didn’t hesitate. It was pretty serendipitous.

Describe the moment in which you first realized, I think this is actually going to work out?

The first time I woke up and was excited to go to work in the morning.

What would you say has been your biggest failure or shortcoming, career-wise, to date? How did you bounce back?

Being too hard on myself and thinking that every project had to be completed 100 percent correctly the first time around. I’ve discovered that some of the best learning opportunities come from making mistakes. That’s when you really realize how to push yourself to be better.

Name one piece of career advice you always give.

Find your passion, trust your instincts and always be curious. Know that things don’t fall into place overnight and that persistence pays off. Oh, and most importantly, never hesitate to buy when you find a great pair of shoes!

What’s the worst career advice you’ve ever gotten?

That my dreams were too big.

Did you deal with barriers in your field because you are a woman? If so, what were they?

If anything, I would say quite the opposite. I’m proud to work for a company that encourages and empowers all employees to be themselves and express their individuality through all aspects of the workplace.

Are you making a fair income for your work? Why or why not? Do you have a side hustle for extra cash? If so, what is it?

I am. I don’t have a side hustle, but part of what I love about my job is that every single day is different. I’m lucky to wear three different hats.

What’s the worst stereotype you’ve heard about millennials at work?

That millennials don’t see the value in building relationships through human interaction over the convenience of technology. Of course, I’m reliant on the internet and actively use social media, but I just like to think that there’s value in a face-to-face conversation that cannot be achieved through a screen. In other words, I see an appropriate time for both a hug and an emoji. It’s knowing when to use which that defeats millennial stereotypes.

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