The benefits – and hype – behind noni fruit

Photo by PR Photos

Q: What’s all the hype about noni fruit?

A: This fruit, grown in the South Pacific and available primarily as a juice in most health food stores, has been touted as a cure-all for about a decade now. Those who drop it into their shopping carts regularly – including Victoria’s Secret model and former FLARE cover girl, Miranda Kerr – claim it does everything from improving allergy symptoms to increasing energy and making skin glow.

Kerr reportedly swears by the juice, saying it’s been a part of her regular diet for 12 years and it does “incredible things” for her skin. In fact, it was all she drank on the set of FLARE’s cover shoot. But while she and others may credit the exotic noni with making their skin beautiful, among other things, there is no clinical evidence that it does everything it’s said to do. (Some claim it has antibacterial, antifungal, and antiparasitic properties, as well.)

“It’s been promoted as a cure-all for everything from arthritis and depression to heart disease and cancer,” says nutritionist Leslie Beck and author of The Complete A to Z Nutrition Encyclopedia. “But there’s no evidence that noni juice is effective in treating any health condition. No clinical trials have been conducted in humans.

“My bottom line,” says Beck, “Noni is no miracle cure.”

Those reaching for the fruit should know, too, that it is very rich in potassium — not a bad thing if kept in moderation, but too much can pose a real danger to your kidneys.

Want Miranda Kerr’s dreamy complexion? Maybe opt to get your beauty sleep instead.