Boobyball at 15: Inside the Party That Made Breast Cancer Awareness Cool

To celebrate the 15th anniversary of Rethink Breast Cancer's annual Boobyball, FLARE asked 15 women involved in the event to share their best moments spent partying with a purpose

(Photo: Courtesy of Rethink Breast Cancer; Design: Paola Cortez)

Cheers for the cure #squadgoals (Photo: Courtesy of Rethink Breast Cancer; Design: Paola Cortez)

Every October, glitz and glam come together for a good cause: raising funds for breast cancer awareness and support for young women facing the disease. And there’s no party that does that better than Boobyball.

Rethink Breast Cancer’s chicest annual fundraising event is marking its 15th anniversary with a Paradise City-themed bash to end all bashes. To celebrate, FLARE asked 15 women involved in the event to share their favourite memories from parties past.

Launched in 2002, Boobyball began as a response to a sudden and unexpected breast cancer diagnosis that had rocked a group of friends in their 20s. Sarah O’Regan (pictured below) discovered she had aggressive and advanced breast cancer at 23. Her friends Amanda Blakely and Ashleigh Dempster decided to throw a party in Toronto in her honour. Sarah arrived at the event having finished a round of chemo just hours earlier and was greeted by 600 budding young philanthropists. In the years since, Boobyball has raised more than $3.8 million for Rethink, with parties all over Canada. Today Sarah is in remission and a healthy mother of three.

This year Boobyball 15: Paradise City kicks off in Toronto tonight, Winnipeg October 22, Calgary October 27 and Ottawa October 28. Even if you can’t make it, the event planners have made sure you can take part and throw your own #MyBoobyball at home with this great DIY Party Kit.

Find out more about the party that made breast cancer awareness cool, and read memories shared by women working behind-the-scenes to make it all happen.

Meet Josh Mario John, Breast Cancer Awareness Advocate
70+ Party Photos From Boobyball 2015 Across Canada
FLARE Was There: Boobyball 2014—Big Top Booby
FLARE Was There: Boobyball 2013—Booby U
FLARE Was There: Boobyball 2012—Camp Booby