Every October, glitz and glam come together for a good cause: raising funds for breast cancer awareness and support for young women facing the disease. And there’s no party that does that better than Boobyball.
Rethink Breast Cancer’s chicest annual fundraising event is marking its 15th anniversary with a Paradise City-themed bash to end all bashes. To celebrate, FLARE asked 15 women involved in the event to share their favourite memories from parties past.
Launched in 2002, Boobyball began as a response to a sudden and unexpected breast cancer diagnosis that had rocked a group of friends in their 20s. Sarah O’Regan (pictured below) discovered she had aggressive and advanced breast cancer at 23. Her friends Amanda Blakely and Ashleigh Dempster decided to throw a party in Toronto in her honour. Sarah arrived at the event having finished a round of chemo just hours earlier and was greeted by 600 budding young philanthropists. In the years since, Boobyball has raised more than $3.8 million for Rethink, with parties all over Canada. Today Sarah is in remission and a healthy mother of three.
This year Boobyball 15: Paradise City kicks off in Toronto tonight, Winnipeg October 22, Calgary October 27 and Ottawa October 28. Even if you can’t make it, the event planners have made sure you can take part and throw your own #MyBoobyball at home with this great DIY Party Kit.
Find out more about the party that made breast cancer awareness cool, and read memories shared by women working behind-the-scenes to make it all happen.
The Ball That Launched Them All—Boobyball 2002: The First Bash
"My most memorable moment was walking into the first Boobyball that my friends had put on for me and exposing my bald head for the first time to hundreds of people. I was diagnosed with breast cancer at 23 years old. Given this was always considered an older woman’s disease, my best friend wanted to raise awareness for a younger generation and show me how supported I was. She told me she was putting on a party, but I was expecting around 100 people. I arrived in Toronto from Vancouver after a difficult chemotherapy session, and when I got to the party there was 600 people, and more love and support in the room than I could have ever imagined. My friends had made pink ribbon cookies, there was a silent auction, a DJ—and I knew then that this was going to be the start of something very special." —Sarah O'Regan, honorary Boobyball chair
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