Fashion

First Look At H&M’s Eco-Minded Conscious Collection

Enjoy a guilt-free shopping spree at H&M this spring with sustainably stylish designs. Launching March 25!

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Your First Look At H&M’s Spring 2013 Conscious Collection
1 / 20 Photo Courtesy of H&M

H&M’s Conscious Collection 2013

Earlier you read Vanessa Paradis was tapped by H&M to front their exclusive eco-friendly Conscious Collection for Spring 2013. The mass-market campaign sees Paradis’, with her signature waves and gap-tooth smile, modeling the sustainably stylish pieces that are right on trend for spring’s optimistic dressing – think sporty shapes, tropical prints and romantic details for the ladies, and chinos, Ikat prints and chambray blazers for the men. H&M’s ongoing commitment to fashion conscious clothing crafted from conscious materials is enough justification to want to bring home the goods. Here’s your first look at the full collection, due in stores worldwide March 25.

Floral maxi dress, $20

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