Yigal Azrouel has built a reputation on using high-quality fabrics to create ultra-feminine draped designs. Now, the designer has translated his aesthetic to the online world with the launch of his first digital shop. The site goes beyond the standard “shop by look” or “by collection” option, allowing you to “shop by texture”. This novel feature brings a new sensory experience to web shopping: touch. For the first time, digital divas can select their favourite styles from a mosaic of plush fabric choices. We think this only makes the designers draped delights all the more desirable post-click. And while no foray into the interweb world would be complete without a little social networking, the brand has also launched a blog, “Inside the Studio” that will take readers behind-the-scenes, as well as an official Facebook page and an official YouTube channel. Check out the fresh and modern virtual storefront at www.yigal-azrouel.com and start shopping now.