For over 100 years, Levi’s has been using up nearly 42 litres of water per pair of jeans. And with that staggering figure, their knowledgeable designers have set out to create an entirely new approach in order to break the earth-shattering mould. For spring, Levi’s is introducing an expanded line of denim under their Water<less label which significantly reduces the amount of h20 used in making those coveted true blues.
Watch Now: What are WaterLess Jeans? Answer here!
Watch Now: A message from Mat Damon, proud supporter of the Levi’s WaterLess collection