Coco Chanel is often remembered for converting symbols of traditionalism into avant-garde badges of female freedom. The third installment of Inside Chanel – the video series that takes a fascinating look into the iconic story of the French fashion house and its imperial Mademoiselle – is no exception.
“Chanel and the Diamond” honours the history of the diamond within the legendary luxury brand and Chanel’s love for the precious stone. “The diamond represents, in its density, the greatest value in the smallest volume,” Chanel once professed.
The ongoing project Inside Chanel journeys into the archives of the beloved brand. At the heart of the series are the glorified niches that have made Chanel what it is today. The first installment “For the First Time” explores how its namesake Coco Chanel revolutionized the realm of perfume with the same passion that transformed insular fashion. The words “[A woman’s] scent should be as important as her style of dress” crawl across the screen, as the video delves deeper and deeper into the story of Chanel No. 5’s budding emergence.
The Paris house than released rare footage and audio of silver-screen legend Marilyn Monroe commenting on the confession that rocked the world, as part of the second chapter “Marilyn and No. 5.” Monroe, possibly the most famous face linked to Chanel’s exquisite and thriving fragrance, admitted to sleeping in the nude, after rather poetically proclaiming all she wore to bed was a spritz of her treasured scent.
The most recent installment, “Chanel and the Diamond,” is a short documentary that tells the story of how an orphaned childhood turned crosses, stars and crescent moons into early innovative designs that dismantled the diamond forever.