While we were initially stoked to watch the 2017 Victoria’s Secret Fashion Show, photos have started to trickle in (the show was filmed yesterday in Shanghai) and we’ve noticed a huge problem.
From Indigenous-inspired feathered “wings” to not-so-subtle takes on African beadwork, there’s obvious cultural appropriation going on the runway. The direct source of inspiration for certain looks is unclear (which is a problem in and of itself), but it’s evident that there’s some bad “borrowing” happening—and it ain’t cool at all.
The look sported by supermodel Adriana Lima, which included beaded necklaces, armbands and embellished sandals, obviously resemble Maasai culture in particular. Maasai art is dominated by beadwork, according to the Maasai Association, and designs differ from various communities. While we can’t speak for a culture we’re not a part of, it’s safe to assume that traditional Maasai attire doesn’t include made-in-Bangladesh satin thongs.
The Pastoral Samburu like their Maasai cousins speak the Maa language. Our tours take you deep into the villages and homes of these semi nomadic people as we learn how they live and co- exist with the wild animals and learn about their culture. The Samburu are also know as the butterfly people with their amazing coloured clothing. #samburu #maasai #kenya #portraitphotography #portrait #safari #wildlife #wildlifeaddicts #wildlifehd #wildlifeplanet #wildlifephotography #wildlife_seekers #picoftheday #ig_photooftheday #photooftheday #igers #tbt #natgeotravel #natgeoyourshot #africageo #africageographic #follow #realmasaisafari
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Model Alessandra Ambrosio also donned a problematic design, with a Maasai-inspired layered beaded necklace to go for that “tribal” look that’s apparently in season. Seriously, VS, do you not read a newspaper?! WHO DOES YOUR PR? FIRE THEM, IMMEDS.
Victoria’s Secret has a history of cultural insensitivity, but we really hoped the global fashion brand had learned from their past mistakes. While we wait for the show to air on Nov. 28, we hope the lingerie giant makes an apology in the meantime.
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