Vampy tips, full lips, thick liner and those signature tresses were all in check for Lana Del Rey’s debut fashion campaign for H&M. Performing Bobby Vinton’s 1960s hit Blue Velvet, Del Rey hypnotized her moody audience in the short clip directed by Johan Renck (and inspired by David Lynch). The muse to Mulberry and gif-friendly video vixen will be taking over H&M stores in the weeks to come with giant posters showcasing the Swedish label’s hot and affordable fall collection. Love the track? Find it on the singer’s re-release of Born To Die: Paradise Edition due later this year.
Watch Now: On-set with Lana Del Rey for her H&M commercial shoot
Watch Now: Lana Del Rey performing Blue Velvet for H&M