Savvy businesswoman Victoria Beckham has expanded her brand further, taking her label beyond big-name retailers like Bergdorf Goodman and Holt Renfrew to make it even easier to look like a British style star. Her line Victoria Victoria Beckham, plus two accompanying lines and a selection of, dare we say, posh, accessories, is now available on her freshly launched site, victoriabeckham.com.
The website is easy to explore, partially because there is only a small number of garments for purchase. You’ll find a collection called Icon with a selection of five (at the moment) re-issued dresses that can only be bought online in limited release. For Beckham, it’s quality over quantity. “It’s not about making and selling as many dresses as I can,” she told WWD. “I’ve never done that. I want to limit it so the customer feels special.” If the Icon and Victoria Victoria Beckham dresses don’t match your style or budget, a more approachable, wallet-friendly selection is also available. By clicking on her denim collection, you’ll find easy-to-wear trouser jeans and casual tops.
And for the bag-obsessed, be sure to stop and click on the large selection of accessories. The East West Victoria tote in vibrant red was love at first sight—though with a price tag of 1575 euros, it’ll have to go on our wishlist for now. But be warned: if you see a must-have item, don’t hesitate, as a lot of the pieces are already sold out and selling fast.