Fashion

Versus By Versace Announces Collaboration With J.W. Anderson

Photo by Bruce Weber for Versace (1996)

Photo by Bruce Weber for Versace (1996)

Ten days after announcing the departure of designer Christopher Kane (who was rumoured to be heading to Balenciaga, but confirms he is not), the house of Versus by Versace has tapped Jonathan Anderson to create a capsule collection set to launch in April 2013.

The youth-infused label is in the midst of transition and plans to inject buzz in the brand with micro collections (think Versace for H&M, minus the low price point) created by some of the industry’s top designers and stylists. Anderson, who started his label J.W. Anderson in 2008, is no stranger to collaborations. The London-based designer has created hot mash-ups with Topshop and Aldo which were sold around the world.

The Jonathan Anderson for Versus line will include apparel for women and men as well as accessories, landing online and in-stores as early as March 2013 (Donatella plans to deliver the collection online first). “Versus is all about fun, change, and digital. I keep a close eye on young talent, and have been impressed by Jonathan’s work over the last couple of years,” shared the Versace headmistress.

What can we expect from the line? While sketches and swatches have yet to be revealed, Anderson did give insiders a glimpse at his inspriation–straight from the Versace archives. “For me this iconic image [by Bruce Weber in 1996] says it all, that’s how I see Versus. It’s all about the relationship between a boy and a girl, a girl and a girl, a boy and a boy. Purity.”

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