H&M has tapped artist Lana Del Rey as their new face for fall set to debut in full in the coming week. The international campaign, shot by fashion duo Inez van Lamsweerde and Vinoodh Matadin, will land in print, online and on film. The American star dons a furry number in peach by the fast fashion label for a “very L.A. noir” look, as described by H&M creative director Donald Schneider. Recently signed to the Next Model Management and a muse to Mulberry (she even has a bag named after her!), Del Rey is quickly becoming a fashion favourite and soon a house hold name. Stay tuned for a minifilm by H&M featuring the star and a new track “Blue Velvet” set to debut on September 19.
Update: Lana De Rey’s campaign gallery has just arrived! Click to see all of her sultry looks.