Landing in stores March 8, Italian fashion house Marni will debut a new affordable line of apparel for women and men with mass retailer H&M. Just weeks after it’s successful launch with Versace, Marni will be amongst a long list of designers who have collaborated with the big box shop. From Lanvin to Lagerfeld, H&M has tapped some of the biggest labels in the industry.
The line designed by Consuelo Castiglioni, founder and creative director of Marni, includes signature geometric prints and African-inspired prints, structured separates like cropped jackets and full skirt, as well as spring appropriate styles including light jacquard knits, tops in silk and freshly pressed cottons.
Update: UK actress Imogen Poots stars in the new Marni for H&M commercial directed by Sofia Coppola. The clip, which was filmed in Marrakech, features a cast of cool characters showing off the print-heavy line arriving in stores this March. “I always thought [Marni] made interesting fashion and that the prints were always unusual and they really have their own look–it doesn’t look like anything else,” shared Coppola.
Watch Now: Marni for H&M Commercial
Watch Now: Behind-the-Scenes
Watch Now: Marni for H&M, behind-the-scenes
Watch Now: Marni, Spring 2012