Update: H&M's New Collaboration With Marni

The Italian fashion house reaches for mass market appeal

H&M Announces New Collaboration With Marni

Photo Courtesy of H&M

First Look: Marni for H&M Collection

Photo Courtesy of H&M

Landing in stores March 8, Italian fashion house Marni will debut a new affordable line of apparel for women and men with mass retailer H&M. Just weeks after it’s successful launch with Versace, Marni will be amongst a long list of designers who have collaborated with the big box shop. From Lanvin to Lagerfeld, H&M has tapped some of the biggest labels in the industry.

The line designed by Consuelo Castiglioni, founder and creative director of Marni, includes signature geometric prints and African-inspired prints, structured separates like cropped jackets and full skirt, as well as spring appropriate styles including light jacquard knits, tops in silk and freshly pressed cottons.

Update: UK actress Imogen Poots stars in the new Marni for H&M commercial directed by Sofia Coppola. The clip, which was filmed in Marrakech, features a cast of cool characters showing off the print-heavy line arriving in stores this March. “I always thought [Marni] made interesting fashion and that the prints were always unusual and they really have their own look–it doesn’t look like anything else,” shared Coppola.

Click here to see images from the new collection.

Watch Now: Marni for H&M Commercial

Watch Now: Behind-the-Scenes

Watch Now: Marni for H&M, behind-the-scenes

Watch Now: Marni, Spring 2012