With environmental sustainability on everyone’s agenda, the Prince of Wales recently hosted the Garden Party to Make a Difference. Held in His Royal Highness’s private gardens, Dutch denim kings G-Star RAW joined the party by previewing their new RAW Sustainable line.
The company custom built a wooden hut to display an installation of their new line, available in stores January 2011. Showcasing the G-Star commitment to environmentally-friendly luxury denim, RAW Sustainable is made with cotton-alternative fibers, all the while maintaining the signature G-Star look. The event also featured music, comedy, and debate, with special guests including the likes of Dame Vivienne Westwood and Emma Watson.
Now, Prince Charles has long been an advocate for environmental causes, but this was certainly the most fashion-forward direction he has taken his cause of choice. But one question still remains: does Prince Charles wear jeans?