The fashion film has become inescapable as an increasing number of brands hop on the bandwagon come campaign season. An ideal way to court crucial online buzz, YouTube has become a major destination for even the most historied of fashion houses, including the likes of Dior and Givenchy. A punchy, well-edited short clip allows the sometimes-stuffy world of fashion to show some personality. Brands also benefit by staying au courant when they align themselves with up-and-coming musicians and performers. From behind-the-scenes clips with an insider-y feel, to bonafide short features, here are our favourite fall fashion films.
Alexander McQueen: In this clip, watch as model Suvi Koponen dons this season’s stand-out oversized visors by designer Sarah Burton as psychedelic visuals swirl.
Givenchy: Stella Tennant and co. came to the set of this fall’s Givenchy campaign ready to rave, as witnessed in this behind-the-scenes look at the making of the ad.
DSquared: Is this where we insert a ‘back to cool’ pun? School is in session as Dean and Dan Caten give a classroom of models a thorough lesson in runway stomping in this cheeky short.
Dior: This Dior short embraces all things L.A., as Mila Kunis preens for the camera in front of a crowd of mock-paparazzos. Keep your eyes peeled for Carine Roitfeld, who styled the shoot and can be seen sipping martinis in the background.
Prada: A band of models indulge in a slightly off-kilter game of chess in this clip from the mind of Miuccia Prada.
T by Wang: Azealia Banks quickly cemented herself as fashion’s favourite performer this year. Here, the rapper fronts Alexander Wang’s T diffusion line while performing her song, “Van Vogue” in this in-your-face mini-music video.
Juicy Couture: Karlie Kloss takes to the beaches of sunny California to settle a score (or two) in this punchy short lensed by Inez & Vindoodh.
Lanvin: For fall, creative director Alber Elbaz brought on a cast of non-models, ages 18-82, with an emphasis on “reality… not reality stars.”
Kenzo: Directed by Quentin Jones, Kenzo invoked their newfound cool factor with this buzzy short film spearheaded by creative directors Carol Lim and Humberto Leon.
Miu Miu: For their fall campaign, Miu Miu went with longtime friend of the label, actress Chloe Sevigny (she was also the brand’s face in 1996). Sevigny takes centre stage in this sweet behind-the-scenes look at the campaign’s photo shoot, sporting a wash of azure eyeshadow and a clever new crop.
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