Spring was in the air last night at the TOMMY spring ’11 preview. The electric makeshift backyard garden party, complete with winding neon hoses strewn from the rafters and daisies sprouting from the floorboards, was the perfect setting to showcase the brand’s playful design concepts. This is the second collection for TOMMY, the edgy little sister of the all-American Tommy Hilfiger brand. Giving the brand’s traditional aesthetic a youthful makeover, with a new line that targets the twentysomething audience.
For spring, TOMMY is taking us on a road trip. Remixing the designer’s preppy staples with an eclectic flair, the collection is punctuated with ikat prints, nautical details and pops of neon. Inspired by globe-trotting fashionistas that incorporate found treasures into their wardrobe, the collection adds worldly panache to downtown prep. Think neon full skirts paired with v-neck sweaters that are topped off with hand-beaded necklaces and worn in rucksacks. All the pieces are offered at an affordable price point, with knits starting at $29 and outerwear pieces at $129. Visit the website or the newly opened concept stores at Yorkdale and Sherway Gardens shopping centers to check out the current collection.