Tiffany & Co. is about to launch a collection that is actually really cool. The jewellery mecca’s regular lineup of high-shine silver and sparkly baubles is timeless, but the new HardWear line feels fresh, modern and even a bit edgy.
Taking inspiration from New York City and from a unisex chain bracelet created in 1971, the eight-piece Tiffany HardWear line incorporates utilitarian-like elements like spheres and links into the design. These are definitely head-turners—but they make a statement in an elegant, subtle way.
You may already recognize the collection from the chic campaign, which launched during the Super Bowl this year, featuring none other than Lady Gaga. In an interview with Vanity Fair, she described the pieces as “different and elegant—but it’s not what you would expect of elegance. That’s like me I think—I’m a bit different.” She joins other celebs, like Lupita Nyong’o and Elle Fanning, who have starred as the face of Tiffany & Co. in the past.
In addition to Gaga, celebs like Big Little Lies star Zoë Kravitz, Olivia Wilde and Kate Mara have already been spotted wearing the pieces. Scroll through the gallery below to see all of the A-listers who are rocking it, plus the entire collection, which launches in store on April 28 and online at tiffany.com on May 2.