Twitter. Marc Jacobs CEO Robert Duffy tweeted staging details and accessory tid-bits leading up to their runway show this week in New York. Star stylist Rachel Zoe shares pictures of her celebrity clientele and designer pals. Model agent and size diversity advocator Ben Barry delivers daily motivational speeches in less than 140 characters.
Suddenly, a tweet can be worth a thousand words, its impact lasting. Sensing the potential for interaction with customers and new audiences, today’s brand-savvy fashion entrepreneurs are embracing social media at a clip rate. From Twitter’s quick fix to Facebook’s fan pages, socializing will never be the same. A new guidebook from TFI (Toronto Fashion Incubator) provides useful tutelage on the subject. Intro To Social Media: A TFI Guidebook for Fashion Entrepreneurs breaks down how to make the most of the new media with plenty industry examples. We particularly appreciate the etiquette chapter, a finishing school for the online social set.
The book costs $30 and is available through www.fashionincubator.com/shop
Just remember, no matter how clicked-in your online skills are, in-person social grace never goes out of style.
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