Fashion

The ShOws Land Steven Tai For Toronto Fashion Week

The Vancouver-born designer is expected to steal the spotlight at Toronto Fashion Week's Fall 2013 shows

Steven Tai; Photo Courtesy of Mercedes-Benz Fashion Week Berlin

Steven Tai; Photo Courtesy of Mercedes-Benz Fashion Week Berlin

The ShOws are back for another season to showcase the nation’s finest in an off-the-map presentation before the official start of Toronto Fashion Week (Fall 2013) on March 13 and 14. While some may call it rogue, the runway production has come a long way since its debut at the unfinished Trump Hotel back in 2011.

This season, creative director Paola Fullerton and her team will return to Andrew Richard Designs to present the Fall 2013 collections by Jeremy Laing, Jean-Pierre Braganza and Tanya Taylor. Joining the trio will be fresh young face Steven Tai who recently scored the inaugural  €15,000 prize at the Hyères Fashion Festival presented by Chloé.

Steven Tai Spring 2013; Photo Courtesy of Steven Tai

Steven Tai Spring 2013; Photo Courtesy of Steven Tai

The Vancouver-born designer now calls London his home where he graduated from Central Saint Martins and had the opportunity to work at top design houses including Viktor & Rolf and Stella McCartney.

Steven Tai Spring 2013; Photo Courtesy of Mercedes-Benz Fashion Week Berlin

Steven Tai Spring 2013; Photo Courtesy of Mercedes-Benz Fashion Week Berlin

Recently, the designer spoke to top blogger and The Business of Fashion columnist, Susanna Lau (better known as Susie Bubble) about his Spring 2013 collection and developing brand: “I was always such a bookworm growing up and I was fascinated by the craft behind bookmaking. I went to a bookbinding class and I really wanted to apply the hand-sewing techniques of bookmaking to the way garments were made,” shared the self-professed geek. “The core vision of the brand would be daywear that is a little bit boyish with a whimsical touch, without it ever being too overtly loud. In terms of signature, I think I will always have a strong focus on textiles.”

Steven Tai Spring 2013; Photo Courtesy of Steven Tai

Steven Tai Spring 2013; Photo Courtesy of Steven Tai

Expect to see Tai’s Fall 2013 collection to debut at Paris Fashion Week prior to his return to Canada.

http://youtu.be/v-8WCzSln2Q

“795 pen nibs, mounted on tiny motors, are sewn into the dress. These rows of pen nibs are animated to created a hypnotic shimmer of movement which changes over time, varying the tempo, pattern and the overall mood of the piece.” — The Pen Nib Dress by Steven Tai and John Nussey

Pen Nib Dress from John Nussey on Vimeo.