Fashion

The Cool Kids of South Korea

Introducing the key players among Seoul's cool-kid elite. Happy clicking!

Written by Kevin Naulls

Screen shot 2014-03-27 at 11.38.57 AM

Photo: South Korean model, Park Sun Hwa, via Instagram

The Models

Kim Jinkyung became a face to watch after she joined the cast of season 3 of Korea’s Next Top Model. She was only a runner-up, but she’s since landed gigs with the Korean editions of Harper’s Bazaar, Marie Claire, Vogue Girl and more. Her interests include selfies, kitty cats that like to party and looking good always. Jinkyung is often photographed with model pal Park Sun Hwa, who was signed at at 15 (check out her Insta for photos of cute dogs).

Screen shot 2014-03-27 at 11.50.17 AM

The Bloggers

Streetper offers a comprehensive look, via Facebook and Instagram,  into the street style of some of Korea’s most fashionable designers, bloggers, models and sartorially-advanced children.

Hyojin Lee via Facebook

Hyojin Lee via Facebook

Blogger Hyojin Lee has mastered a next-level haute Mormon look. When she isn’t dressing up, she’s playing with plastic dinosaurs or hanging out with her equally gorgeous boyfriend. For more on what it’s like to be young and hip and cute and cool in Korea, visit 2Soya. The fashion design student knows how to put together an outfit, and she also has a dog and a cool attitude.


The K-Pop Stars
Check out the Insta of 2NE1’s Minzy, a diva with edge who also draws on the side and has a gold fanny pack for her dog. Girls’ Generation fans will be excited to note that Yuri just joined Instagram and already has over a 1 million followers.