Sam: How does it feel to be one of four applicants chosen to present a collection at the VFiles show?
Julia: It feels amazing. VFiles is such a great platform to showcase emerging designers.
Cailli: Where did you study?
Julia: At the Institute of Fashion Design at the Academy of Art and Design in Basel, Switzerland, a really small city. I just graduated last year.
Cailli: You’re only 24—is this your first collection right out of school?
Julia: Yes. I had previously worked for Vivienne Westwood and Meadham Kirchhoff in London.
Cailli: Tell us how you dreamt up the collection.
Julia: The inspiration was workwear combined with concrete art and abstract art. I tried to do really feminine looks with rough, raw materials such as denim, patent leather and coated fabrics.
Sam: We wear tons of denim—it’s a staple in our closets. Why did you choose to design with it?
Julia: I just love that you can do so much with denim. You can transform it, paint it, wash it. You can cover it.
Sam: You’re one of the most talked-about new designers right now. Rihanna even wore one of your looks the day after you showed your collection!
Julia: I still can’t believe it. Her stylist saw the show and pulled the pieces pretty much straight from the runway. For me, it’s very important to have a cool, kind of edgy woman in this outfit.
The 411 on VFiles
Style insiders can’t get enough of VFiles. What started out as a website and retail shop for the streetwear obsessed has, in two years, evolved into a full-fledged fashion movement, with its own community of influencers, its own label (VFiles Sport Plus) and New York City’s most exciting incubator for emerging designers (founder Julie Anne Quay was an early supporter of Hood by Air). Here are our favourite spring pieces from the growing empire.