Are socialites replacing supermodels?

Garance Doré for Club Monaco, Fall 2010

Women Model Management

Let’s face it, It-Girls are the new must-have brand ambassadors, striking a balance between waning starlets and nameless models. From Penelope Tree in the 1960’s to Poppy Delevigne and Vanessa Traina today, the fashion industry can’t get enough of social swans with the right mix of pedigree and long pins.

It was just announced that New York’s Byrdie Bell (who is also an actress, Israeli Big Brother alum and Derek Blasberg’s Classy pinup model) will be represented by One Management and just appeared in Club Monaco’s new campaign, while London’s Pixie Geldof (daughter of philanthropic rocker Bob) has just signed with Women Model Management and is no stranger to the runway, having walked for Vivienne Westwood RED Label. It helps that these two effervescent young things have heaps of personality and style.

What do you think about social-types foraying their appeal into major modeling deals? Should Daria Werbowy and Lara Stone be worried? While we’re sure their careers are pretty safe, it begs the question: have we entered a new era of supersocials?