Photo Courtesy of Ecoaddicted
Stella McCartney’s first foray into optical eyewear is as energetic as we’d expect from the designer whose sleek yet sporty collections have always favoured standout pieces. Hearkening to McCartney’s signature fusion of masculine and feminine shapes, the frames balance a contemporary and classic look with a range of five frames that are both eco-friendly and inherently cool, cementing them as standout pieces in their own right.
The specs also embrace the sustainably stylish philosophy built into the brand’s DNA. Crafted from sustainable resources, with natural ingredients making up over 50 percent, the frames’ formula prides itself on organic compounds that are renewable and biodegradable. In tonal accents of burgundy, taupe, black, teal and tortoise, the warm colour palette and step temple details reference McCartney’s already existing range of sunglasses.
The full optical collection will be available in stores March 2013.
Retro-inspired square shape / Photo Courtesy of Stella McCartney
Ultra round frame with keyhole bridge / Photo Courtesy of Stella McCartney
Square frame with rounded edges / Photo Courtesy of Stella McCartney
Thick, rectangular shape / Photo Courtesy of Stella McCartney
Wide curved square frame / Photo Courtesy of Stella McCartney