Think pink this October, it’s Breast Cancer Awareness Month! The Canadian Breast Cancer Foundation has organized community events across the country to increase awareness around the causes and preventative measures of breast cancer, and brands are doing their part too—raising money for the foundation in all sorts of ways. With so many pink products to choose from, we rounded up some of our favourites to make it easier for you.
This year the Foundation’s campaign, One New Thing, is encouraging women to make a single lifestyle change to reduce their risk of breast cancer. Whether it be attending a fitness class, taking the stairs at work or even packing a healthy lunch, the foundation wants all participants to share your improvements with them using #OneNewThing.
(Now, for every #OneNewThing you do, you can treat yourself to one new thing to buy!)
eos Smooth Sphere Lip Balms in Fresh Watermelon and Strawberry Sorbet
For a limited time, eos will donate 100% of the net profits from sales of their consumer favourite Strawberry Sorbet and new flavour Fresh Watermelon balms to the Canadian Cancer Society. You can find the lip-smacking, natural and now charitable balms in a combo-pack at all major drugstores. For more information visit evolutionofsmooth.ca.
Yael Cohen was 22 years old when her mother, Diane, was diagnosed with breast cancer. In an act of support, Cohen created a t-shirt that read F!@$ Cancer for Diane to wear around the house during her recovery. Diane, a “fire-cracker” as her daughter affectionately described her, wore the shirt out of the house sparking strangers to high-five, hug and even share personal experiences with Diane. It then became Cohen’s mission to change the perception of Cancer, aiming to encourage people to actively look for the disease. You can buy the t-shirt or other F-ing awesome products on letsfcancer.com.
The Running Room – Pink Ribbon Product
The Pink Ribbon Product is not only a line of fantastic fitness gear but a portion of the proceeds is donated to the Canadian Breast Cancer Foundation. Sold all year long, this initiative has raised $1,039,751.10 for support research and funding to find a cure. To shop for yourself, visit runningroom.com.
Aveda Hand Creme
This limited edition tube of Aveda’s Hand Relief with Rosemary Mint Aroma will keep your hands soft, make your office smell like a garden and make a charitable donation of $4 to The Breast Cancer Research Foundation. The foundation concentrates on environmental and lifestyle factors that possibly affect the risk of breast cancer. For more details visit aveda.com.
La Vie en Rose
La Vie en Rose is providing support in more than one-way this year. The lingerie line will give a La Vie en Rose Muse bra to every Canadian woman who recently underwent or will undergo a mastectomy in the next year. This amounts to 5,000 bras, which is $300,000 in merchandise. In addition, the line’s Roses of Hope Foundation will donate $60,000 to breast cancer research. To check out the different styles and explanation of designs, visit muse.lavieenrose.com.
Michelle Lane, head eyeglasses designer of Clearly Contacts, and her team have designed a collection of pink frames in support of Breast Cancer Awareness Month. For every pink pair of frames sold, Clearly Contacts will donate $25 to the Breast Cancer Charity chosen by customers. To see the Clearly Contacts Pink Glasses Initiative collection visit their website clearlycontacts.ca/pink-glasses so you can not only think pink, but look it too.