Stella McCartney Kids

A womenswear design star for the working mom

Anthea Simms

Hot on the heels of her recent GAPKids and babyGAP collaborations, Stella McCartney is set to launch her own children’s line under the head of her eponymous label. McCartney, a long-time proponent of the everyday woman comments, “as a brand with many working parents in the team, I wanted to create a desirable, fun, wearable kids collection that was affordable”. With price points starting at $25, she’s keeping true to her word – offering up boys and girls collections for ages ranging 0-12 years. Keep your eyes peeled for the online boutique set to launch in tandem November 3rd,