Fashion

Sonia Rykiel Selects Canadian To Lead Label

Geraldo da Conceicao appointed artistic director of French design house

Sonia Rykiel Selects Canadian To Lead Label

Photo by Anthea Simms

Canadian Geraldo da Conceicao has been tapped to lead French label Sonia Rykiel. The former womenswear design director for Louis Vuitton will take the helm of the label as the new artistic director, replacing April Crichton who joined Rykiel last September. The homegrown talent has an impressive resume working for leading houses including Miu Miu, Yves Saint Laurent, Tom Ford and Stefano Pilati in the past. Conceicao’s first line up is expected to hit the runway in February for the Fall 2013 shows in Paris.

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