She's Got FLARE: Emily McCormick, Winnipeg

Emily McCormick, a born-and-bred Manitoban with a knack for curation shares her life and style inspo

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McCormick in the Exchange District, a heritage ’hood in downtown Winnipeg (Photo: Thomas Fricke)

Emily McCormick is a purveyor of life’s little—but not insignificant—pleasures. The 23-year-old is the manager and buyer at Edward Carriere, a boutique–cum–flower shop in a century-old Winnipeg building that houses a salon of the same name. McCormick’s romantic, Insta-worthy aesthetic is woven through the store, bringing boudoir-appropriate fragrance lines such as Diptyque and Creed together with cool-girl fashion faves such as Princesse Tam Tam and ApuntoB. Between buying trips to NYC and scouting for new, local designers, she immerses herself in the city’s queer-feminist scene. “Since the creative community in Winnipeg is small and approachable, people engaged in the culture of the city all flock together,” says McCormick.

Alt Inclinations: “I was a punk kid, and I think that will always have an influence on my style, though it’s more refined now.”

Closet Wants: “Céline, Jil Sander, Oak.”

Most Coveted: “Custom-made undies from March & August Underthings, a local lingerie line.”

Vintage Hound: “I’ve had to cut myself off from buying doilies from the Kildonan MCC Thrift Shop, a vintage clothing and furniture haven.”

Rosy Outlook: “I’m reading The Magic of Flowers by Tess Whitehurst. I also run the flower shop, making arrangements and pressing blooms.”

Ideal Playlist: “Best Coast, Lunachicks and Rae Spoon.”

After Hours: “My friends started a monthly dance party called Magik Trix that plays indie favourites, weirdo rap and pop guilty pleasures. It’s usually held at the local Royal Canadian Legion and draws a mix of young misfits and legion diehards.”

Emily’s Most-Stylish List

Tiny Feast

McCormick frequents Tiny Feast for cards, notebooks and pens.

Little Sister Coffee Maker

(Photo: Danika Bock)

A daily cup from Little Sister Coffee Maker in Osborne Village.

Baggu BackpackMcCormick’s go-to accessory: BAGGU backpack, $40,

Danier Leather JacketThe topper of choice for a modern punk: “A distressed leather jacket.” DANIER jacket, $599,


(Photo: Everett Collection)

Her silver-screen style inspiration: Matilda.

Segovia Tapas Bar

(Photo: Dustin Leader)

“I can sit at Segovia Tapas Bar and eat my way through the menu!”

Hair and makeup, Angie Zachary