Photo by George Pimentel
Hoping to take their international exposure one step further, Canadian label Juma is tapping into their fan base to rev up support in order to show during New York Fashion Week. The crowd-funding campaign offers limited edition digital print bags, scarves, posters, and backstage experiences, all in an effort to make their NYFW dreams come true. If their initiative proves successful it will allow the brand to take yet another step up in the fashion game. We’re crossing our fingers and hoping that some big name backers come through to the brother-sister team. Juma for the win!
Click here to see Juma’s fall/winter 2011 collection from Toronto Fashion Week
Watch Now: Juma’s Kickstarter campaign video
FILED UNDER: New York Fashion Week NYFW