After Selfridges successfully launched its “Bright Young Things” project last year, the iconic department store will be going all out for 2012. The newest campaign highlights 15 emerging young artists from the worlds of art and design, food, and, of course, fashion.
Running from Jan 6, 2012 until the end of February, London’s flagship store on Oxford Street – renowned for its window displays – and the Duke Street location, also in London, will show off inspired creations from each artist selected.
Along with the elaborate displays, the five chosen designers will be selling their products at a pop-up shop in the flagship store.
Meet the designers:
1. Sorcha O’Raghallaigh: A small-town Irish upbringing influences her Gaelic aesthetic. Her signature fairytale gowns glisten with embroidery, religious iconography and layered fabrics.
2. MASC: Minimalism and sophistication are at the cornerstone of this design duo’s line. Duncan Shaw and Billy Yick use Japanese elements and geometric silhouettes for a touch of drama.
3. Maarten van der Horst: A resourceful designer, van der Horst combines embellished vintage petticoats and Hawaiian shirts paired with capris and Bermuda shorts for a sense of escapism.
4. Adam Andrascik: Deconstruction is the main influence for this designer’s collections, which include torn panels that reveal layers of fabric in subdued hues.
5. Alice Lee: This husband-and-wife team incorporates fluidity and freedom into their knitwear for elaborate, handcrafted pieces.