10 Ultimate ’90s Seinfeld Fashion Moments You Can Wear Today

The show about nothing gave us SO MUCH, including unlikely style moments that feel relevant almost 30 years after the iconic sitcom premiered

Jerry, Elaine, George and Kramer—the other fab four. It’s hard to believe that the groundbreaking comedy premiered 28 years ago today to little acclaim, gaining a following only into its third season and then going on to become one of the best sitcoms ever made. (Don’t @ me.)

What it had from the very first episode, though: an unmistakably of-the-time wardrobe, which meant boxy jackets, billowy tops, bulbous sneakers and unflattering silhouettes for all—serious unfashion—and yet, its sartorial influence is tangible now and somehow works even better. (Blame normcore.)

Take a look at 10 iconic fashion moments from Seinfeld and the modern updates that will let you slyly reference your fave characters. Gold, Jerry, Gold!

Elaine’s Botticellis

There’s complimenting a woman’s shoes—and then there’s using them to bribe a chef to let you know when a TV exec is dining at her restaurant. (We’ve all been there, right?) Elaine’s Italian loafers perfectly capture her laid-back borrowed-from-the-boys ’90s style and we totally get why it was hard for her to part with the pair.

Elaine's Botticelli shoes were a key component of Seinfeld '90s fashion

Wear it today

These menswear-inspired loafers have a buckle closure and elongated shape for a sleek and modern silhouette.
J. Crew two-tone loafers, $327,

These J. Crew two tone loafers are a modern way to wear Seinfeld 90s fashion like Elaine's Botticellis

George’s velvet tracksuit

Though velour tracksuits were most definitely a thing in the early aughts, the prospect of a middle-aged man wearing the slouchy material head-to-toe was pretty unthinkable, especially in the mid-’90s. George finally realized his long-held dream of draping himself in velvet when he started dating a girl who really didn’t care about his looks. Thankfully, the relationship didn’t last long and the velvet went with it.

The sight of George Costanza draped in velvet is an iconic fashion moments from Seinfeld

Wear it today

A strappy velvet dress blended with silk is a much better way to honour the throwback trend.
Wilfred Michelet dress, $225,

A velvet dress with strappy details is an updated way to drape yourself in the fabric, like Seinfeld character George Costanza

Sue Ellen Mischke’s bra-top

It’s almost quaint that in the mid-’90s, the notion of wearing a bra as a top was scandalous enough that a bewitched Jerry and Kramer crash a car while catching a glimpse of Elaine’s frenemy Sue Ellen Mischke (Brenda Strong) peacocking down the street sans shirt, opting for a bra-and-blazer combo. How things have changed.

Sue Ellen Mischke's bra-top was a scandalous sight almost 30 years ago but wouldn't look out of place today

Wear it today

This badass crop top is perfect for layering or wearing solo and the frilled hemline softens the faux leather look.
Crop top with embroidered hemline, $20,

This faux leather Zara crop top is an easy way to update Seinfeld fashion from the '90s

Jerry’s puffy shirt

Poor pirate Jerry. Seinfeld inadvertently agrees to wear a hideous tiered blouse on the Today Show, designed by Kramer’s low-talking girlfriend who spoke so quietly nobody could understand her, and an unforgettable TV moment was born.

Maybe the most iconic Seinfeld fashion moment is the introduction of the puffy shirt

Wear it today

This airy, sheer peasant top has a pretty embroidered neckline and a back keyhole cutout with tie detail that guarantees you look more boho than buccaneer.
Have It My Way top, $194,

A pretty peasant top with managaeble volume is a smart and subtle way to reference a Seinfeld fashion moment like the puffy shirt

George’s Gore-tex coat

Scary-cold winters are something that most Canadians can relate to, which makes George’s attempt to bundle up in state-of-the-art Gore-tex understandable, even if his voluminous coat makes him an instant punchline and causes some damage at a local wine shop.

Elaine and Jerry can't get over George's puffy Gore-tex coat, which went on to become one of the most memorable Seinfeld fashion moments

Wear it today

A tapered waist and quilted genuine leather makes for a stylish, feminine profile that doesn’t skimp on proper winter weather protection thanks to the puffy down fill and fur-lined hood.
Rudsak Shauna puffer coat, $1,295,

Swap out George's oversized Gore-tex for a puffer coat from Canadian brand Rudsak

Jerry’s (many, many) Nikes

Blame it on his Peter Pan complex, but Jerry Seinfeld lived in sneakers during the entirety of the show’s run, completing almost every average-white-guy outfit with a pair of Nikes. Real-life Seinfeld is also an avowed sneakerhead with a proper collection and much love for the iconic shoe, as evidenced by the numerous styles he sported on the show and IRL.

Jerry does a little dance in just one pair of his numerous Nikes, his preferred footwear through the entire Seinfeld run

Wear it today

A reinvented ‘90s classic that’s designed to stretch with your foot and allows for maximum airflow thanks to Nike Tech Ultramesh—plus, the pastel ombre design offers a contemporary pop of colour at your feet.
Nike Air Huarache Ultra Breathe, $165,

Nike Air Huarache's have a pastel colourway that lets you tap into the ultimate normcore component of Seinfeld fashion

Kramer’s streamlined Dungarees

A.k.a. skinny jeans. The tall, lean doofus took painted-on pants to the next level with vacuum-sealed denim that he enjoyed for the slim fit but literally couldn’t take off, leading to a handful of misunderstandings, obviously. Kramer truly digs into the concept of suffering for fashion and may have kick-started the skinny jean trend way back in 1996.

Kramer's skinny jeans were so tight that even with Jerry's help, he couldn't take them off, leading to another memorable Seinfeld fashion moment

Wear it today

Though more eclectic options have been gaining popularity in the realm of denim, skinny jeans have become a wardrobe staple and this version with a raw hem updates the slim leg look.
Paige Hoxton ankle peg Dedee destructed uneven hem, $325,

Because skinny jeans will never go out of style, borrow from Kramer but give your denim an update with a pair of Paige jeans with an uneven hem

George’s fur hat

While her boss was away, Elaine was all about extravagant spending from the J. Peterman catalogue of yuppie goodies, including letting George walk away with an $8,000 Russian sable hat. He ended up using the hairy topper as a leave-behind (a.k.a. an item purposely left behind to encourage another hangout with a girl he likes) and then desperately replacing the original with a rat-fur fake.

Seinfeld fashion moments like George's fur hat combine a comedic storyline with an unforgettable visual

Wear it today:

If you’re down with wearing the real stuff, there’s really very little excuse needed to sport this decadent cold-weather hat that will make you look like a glam Bond girl.
Maximilian Furs knit mink fur hat, $373,

Swapping the Russian topper for a white mink fur hat references Seinfeld fashion but brings it in firmly into 2017 style

George’s Timberlands

George is nothing if not a mess of neuroses and his fragile ego will not risk a new love interest seeing him at anything but his ultimate height, thanks to a pair of Timberland boots that afford him an extra inch or two. George is so keen not to lose stature that he even spray-paints the boots black and wears them to a wedding—a faux pas even for him.

George was so committed to the extra height he was offerd by his TImberland boots that he spray painted them black and wore them to a wedding during Seinfeld's backwards episode

Wear it today

It’s true that Timbs have never really gone out of style but there are now more subtle options than the standard tan work boot to choose from, like these hybrid sneaker-boot shoes.
Timberland Killington Chukka Shoes, $120,

These grey and sand coloured Timberland boots are a modern nod to George Costanza's dedication to the lift-offering possibilities of the original Timberland boots

Jerry’s suede jacket

Sometimes, the right jacket just finds you. After hesitating to dish out serious cash on a new suede coat with candy-stripe lining, Jerry decides he has to have it and almost everyone supports the new addition to his closet—except Elaine’s gruff father, famous author Alton Benes (Lawrence Tierney), who balks when Jerry wears it inside out to protect the delicate fabric against the snow.

In order to save the delicate material, Jerry decide to wear his suede jacket inside out, revealing the tacky striped lining and an iconic Seinfeld fashion moment was born

Wear it today

Flipping the stripes for a horizontal look and shortening the proportions of this candy-coloured confection satisfies the current appetite for incorporating workwear into your daily wardrobe.
Boutique Moschino striped waffled-knit cotton cropped blazer, $1,102,

This striped Moschino blazer is an easy update for Jerry's hideous candy-lined suede jacket

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