Since putting her Harry Potter career behind her, Emma Watson wasted no time moving onto her next project—a collaboration with Alberta Ferretti entitled Pure Threads by Emma Watson Alberta Ferretti. The British actress teamed up with the designer to create an eco-chic line that was unveiled today. Part of the proceeds will go to People Tree, a fair trade fashion organization with whom the actress created three clothing collections. The Jane Birkin-inspired capsule collection, which is produced in Italy, is made from environmentally friendly materials and techniques and consists of two dresses, a shirt, a long skirt and a pair of jean shorts.
This marks the first step in a larger long-term project that will associate Alberta Ferretti with “sensitive people, who want to be supportive of these kind of issues,” the designer told WWD. The collection will be available exclusively on albertaferretti.com starting on March 21, with prices ranging from US$345 to US$1,173.