Roots Celebrates 40 Years of True North Style in New Book

To celebrate their 40^th year in business, Roots, the ultimate Canadian clothing company, released Roots: 40 Years of Style. As the title suggests, it is photography book chronicling their beginnings as purveyors of the hugely popular negative heel shoe, in the ‘70s, to their ascent throughout the ‘80s, ‘90s and oughts, when they became the Olympic- and celebrity- outfitting brand we know them as today. Their signature Canadiana (and family!) emphasis has held through it all, however. Herein, a preview of my favourite images from the book—now on sale—many of which inspire a particularly patriotic nostalgia.