Fashion

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Jacob makes its debut in Montreal

As the clouds parted on an oppressively muggy day in downtown Montreal, backstage at the outdoor Fashion & Design Festival, the Jacob team scrambled with last minute preparations for their debut show. Our curiosity was peaked. Perched atop a nearby structure, editors and VIPs mingled, as did a crowded stage of fashion enthusiasts anxiously awaiting the collection below.

With all the drama and finesse of any solid show, the outing was a qualified success – a military-inspiration was soften with delicate lace detailing, and statement pieces like the chubby faux fur coats made an eye-catching impact. The camel toppers were all on-point with the season’s pared-down approach; while the lingerie line that followed proved a softer and more flirty side of the newly revamped label.

Stay tuned to jacob.ca for the complete collection hitting stores this fall.