Denim retailers from Levi’s to Gap want you to stop washing your jeans after every wear. Ultimately, the more you wash, the more water you waste and the more your denim will fade. To benefit the planet and your wallet, freeze your jeans instead. By slipping your pants into a plastic bag and tossing them in the freezer for a night or two, you can kill odour causing bacteria, preserve your worn-in fit, and maintain the colour so that they’ll look brand new way longer. Plus, you will end up doing laundry less frequently. Time for a bigger freezer.
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