In a market saturated with seasonal knock-offs and cheap and cheerless basics, it’s refreshing to see an established Canadian brand offering up a range of modern classics. PURE, Alfred Sung’s new Zellers-exclusive line, is full of versatile pieces for every woman. A tailored staple – like the blush or khaki blazers – paired with a crisp print (think mariner stripes) for the minimalist. Playful details, like the bow-tie chino, appeal to a feminine side, while the mix-and-match potential of patterned separates speaks to the eccentric. With all items under $40, these are no-brainer staples that you can easily build a wardrobe around. Be sure to elevate your look with a killer heel or luxe bag – a mix of high and low is the mark of any resourceful fashionista.