This Thursday, Topshop will play host to a two week event that will have their customers on the hunt for fashion, literally. The London-based retailer it set to launch two hidden pop-up stores – one at a temporary fixture at home in Oxford Circus and another at its Broadway location in New York – marking the first time a high street fashion brand features an in-store offering of this kind. The concept spaces will include specially designed Boutique pieces and designer collaboration items.
Though the pop-up stores are nestled in secret locations within Top Shop stores that are left for customers to discover, those in the know are offered exclusive shopping rights over other fashion enthusiasts. Word is that those taking part should be on the look out for a secret doorway marked by a florist at the corner of the store.
While the event is a must for those in the area, those of us who will not be New York or London-bound in coming weeks need not fret; Top Shop’s arrival at The Bay this fall gives us something to look forward to.