Coco Rocha Stars in Yorkdale Shopping Centre Campaign

Canadian supermodel Coco Rocha fronts the new fall campaign for Toronto's luxe Yorkdale Shopping Centre


Coco Rocha in Kate Spade and Holt Renfrew; Photo by Gabor Jurina

Who loves Coco Rocha? We do! And so does Yorkdale Shopping Centre, which has officially launched its second campaign starring the Toronto-born model. Styled solely with new Yorkdalian designers (ahem: Ted Baker, Kate Spade New York, All Saints and Tory Burch), Rocha’s campaign was shot by Gabor Jurina inside the mall. “Yorkdale has been lucky enough to attract more first-to-market retailers than any other shopping centre in 2013 and Ms. Rocha’s vibrancy and versatility makes her the natural choice to show off our diverse mix of brands and designers,” said Lucia Connor, Marketing Director of Yorkdale Shopping Centre. With stores like Zara Home, Massimo Dutti, Mulberry and Stuart Weitzman coming this year, Toronto’s Yorkdale Shopping Centre might soon be giving the downtown shopping mecca of Bloor Street a run for its money.


Coco Rocha in Ted Baker; Photo by Gabor Jurina